Build an East meets West vision based upon the Founder d’Ingie Chalhoub’s identity assets
A brand audit among Middle-East customers and Western collaborators nourrishing the new brand platform repositionning the brand.
Implement the launch of Menswear new positioning of the Department Store in respect for the new concept of “Liberté du Style”
Concept, brand baseline, naming, brand content, communication tools, activation of 360° disposal (PR, media, CRM, digital, brand content, event)
Implement the launch of the new Home positioning, based upon the Parisian Appartement, in partnership with Sarah Lavoine, Home Interior designer.
Concept, brand baseline, naming, brand content, communication tools, activation of 360° disposal (Pr, media, CRM, digital, brand content, event)
PRINTEMPS MEN ACCESSORIES
Ensure the double launch of premium and luxury Men accessories floor
Key content implementing the offer through the naming of “Le Masculin Singulier”, copywriting of a series of brand contents, activation of a 360° disposal
BAUME & MERCIER
for ADN Studio / www.adn-architectes.com
Repositioning and modernization of the brand codes from premium to luxury territory: baseline proposal, key-visual codes
A new brand territory inspiring the new Peter Lindbergh’s campaign