ALEXANDRE DE PARIS
Objective
Shifting the Made in France hair accessory company from a supplier status to a brand through internal audit and renewed positioning, defining new targets and preparing next visual territory.
Benefit
Providing the brandbook to federate all countries upon a new brand platform and launching the renewed visual identity.
INGIE PARIS
Objective
Build an East meets West vision based upon the Founder d’Ingie Chalhoub’s identity assets
Benefit
Thanks to a preparatory brand audit among Middle-East customers (Dubaï, Kuwait, Saudi Arabia) and Western collaborators nourrishing the new brand platform repositioning the brand.
PRINTEMPS WOMENSWEAR
PRINTEMPS MENSWEAR
Objective
Implement the launch of Menswear new positioning of the Department Store in respect for the new concept of “Liberté du Style”
Benefit
Concept, brand baseline, naming, brand content, communication tools, activation of 360° disposal (PR, media, CRM, digital, brand content, event)
PRINTEMPS HOME
Objective
Implement the launch of the new Home positioning, based upon the Parisian Appartement, in partnership with Sarah Lavoine, Home Interior designer.
Benefit
Concept, brand baseline, naming, brand content, communication tools, activation of 360° disposal (Pr, media, CRM, digital, brand content, event)
PRINTEMPS MEN ACCESSORIES
Objective
Ensure the double launch of premium and luxury Men accessories floor
Benefit
Key content implementing the offer through the naming of “Le Masculin Singulier”, copywriting of a series of brand contents, activation of a 360° disposal
BAUME & MERCIER
for ADN Studio / www.adn-architectes.com
Objective
Repositioning and modernization of the brand codes from premium to luxury territory: baseline proposal, key-visual codes
Benefit
A new brand territory inspiring the new Peter Lindbergh’s campaign