PRINTEMPS MENSWEAR

www.printemps.com

Objective

Implement the launch of Menswear new positioning of the Department Store in respect for the new concept of “Liberté du Style”

Benefit

Concept, brand baseline, naming, brand content, communication tools, activation of 360° disposal (PR, media, CRM, digital, brand content, event)

PRINTEMPS HOME

www.printemps.com

Objective 

Implement the launch of the new Home positioning,  based upon the Parisian Appartement, in partnership with Sarah Lavoine, Home Interior designer.

Benefit

Concept, brand baseline, naming, brand content, communication tools, activation of 360° disposal (Pr, media, CRM, digital, brand content, event)

PRINTEMPS MEN ACCESSORIES

www.printemps.com

Objective 

Ensure the double launch of premium and luxury Men accessories floor

Benefit

Key content implementing the offer through the naming of “Le Masculin Singulier”, copywriting of a series of brand contents, activation of a 360° disposal

BAUME & MERCIER

for ADN Studio / www.adn-architectes.com

Objective

Repositioning and modernization of the brand codes from premium to luxury territory: baseline proposal, key-visual codes

Benefit

A new brand territory inspiring the new Peter Lindbergh’s campaign